Public Relations

- A Practical Approach

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Studiebog
Public Relations
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Format:
Bog, paperback
Udgivelsesdato:
04-10-2018
Sprog:
Engelsk
Udgave:
3rd ed. 2019.
  • Beskrivelse
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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

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E-bog, ePub

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Udgivelsesdato:
04-10-2018
ISBN13:
9781352002782
Vægt:
427 g
Bredde:
155 mm
Højde:
235 mm
Format:
Paperback
Forfattere
Bibliotekernes beskrivelse Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. 1 Paperback / softback 6 Tables, color; XVIII, 258 p.

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