Principles of Strategic Management

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Principles of Strategic Management
Format:
Bog, paperback
Udgivelsesdato:
11-08-2017
Sprog:
Engelsk
Udgave:
3rd New edition.
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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

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Udgivelsesdato:
11-08-2017
ISBN13:
9781138297128
Vægt:
454 g
Bredde:
156 mm
Højde:
234 mm
Format:
Paperback

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Vis mereVis mindre

Principles of Strategic Management

af

indgår i serie Innovative Business Textbooks

  • Leveringstid 2-3 hverdage
  • Forventet levering 18-10-2019

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