Political Campaign Communication

- Principles and Practices

af


Political Campaign Communication
Format:
Bog, paperback
Udgivelsesdato:
19-07-2019
Sprog:
Engelsk
Udgave:
Ninth Edition.
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include:*Two completely new chapters - Chapter 6 and Chapter 13 - discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today's campaigns. *Political campaign communication from the ground-breaking 2016 presidential election. *Expanded material on use and tactics of social media, new platforms and communication technologies. One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

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Udgivelsesdato:
19-07-2019
ISBN13:
9781538112601
Bredde:
178 mm
Højde:
254 mm
Format:
Paperback
  • Forfattere

  • Bibliotekernes beskrivelse

    Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history. 1 Tables, unspecified

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Political Campaign Communication

- Principles and Practices

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