Strategi er noget der snakkes om i de fleste virksomheder, og det er på det nærmeste blevet et buzzword de senere år. Mange ved derfor godt, at en god strategi kan sikre en god bundlinje for virksomheden. Problemet opstår ofte, når den faktiske strategi skal udformes. Netop her gør ”Playing to Win” sig gældende, med grundig research og værdifulde erfaringer. Bogen er både skrevet til studerende og færdiguddannede, med det klare mål, at øge en virksomheds profit.
Bogen er skrevet af to meget erfarne folk, der har stor faglighed inden for emnet fra to forskellige vinkler. A.G. Lafley har været direktør for Procter & Gamble, som er en af de helt store spillere i det amerikanske erhvervsliv. Roger Martin er professor inden for emnet, og beskæftiger sig med forskning. Samlet danner de en duo, der er yderst kvalificerede til at skrive om emnet, og kender opskriften på succes. Af samme årsag har ”Playing to Win” også været en Wall Street Journal bestseller.
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win. The result is a playbook for winning.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win? * What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.
Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices. IllustrationsPRIZES:Commended for IndieFab awards (Business/Economics) 2013
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