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Nudge

- Improving Decisions About Health, Wealth, and Happiness

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Nudge
  • Leveringstid 2-3 hverdage
  • Forventet levering 24-09-2018
  1. Beskrivelse

    "Nudge" er en fascinerende bog, der omhandler og diskuterer anvendelsen af "choice architecture" og dets evne til at lede folk til at træffe sunde og fornuftige beslutninger.

    Hver eneste dag gennemsyres af valg, der kan afgøre ens fremtidige helbred, sundhed og lykke. Om end man skal træffe en beslutning omkring personlige investeringer, skolevalget for ens børn, den mad man spiser eller miljøet, er det ofte tilfældet at man vælger forkert. Ifølge forfatterne til "Nudge" er dette fordi mennesket påvirkes og influeres af sine omgivelser. Thaler og Sunstein viser i bogen, hvordan man med viden om menneskets tankegang kan designe omgivelser, der gør det lettere for mennesker at vælge det rette for sig selv, sin familie, miljøet og samfundet.

    Andre udgaver:

    Bog, paperback
    E-bog, ePub

  2. Yderligere info
    Udgivelsesdato:
    08-04-2008
    Sprog:
    Engelsk
    ISBN13:
    9780300122237
    Sidetal:
    304
    Vægt:
    612 g
    Dybde:
    27 mm
    Bredde:
    156 mm
    Højde:
    235 mm
    Mærkat:
    Bog, hardback
    Format:
    Hardback
    • Forlagets beskrivelse

      A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free 16 b-w illus.PRIZES:Runner-up for IndieFab awards (Business/Economics) 2008

    • Bibliotekernes beskrivelse

      Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain in this important exploration of choice architecture, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice.Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

  3. Anmeldelser

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