Culture just got practical. Leaders have been talking about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google is showing how culture can be leveraged for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. Businesses need a new kind of emphasis around culture to thrive.Sara Roberts, CEO of Roberts Golden, sees how flourishing companiesfrom established market leaders to the surprising upstartsshare three distinct attributes:Nimble: They are able to pivot and evolve swiftly because they know how to drive change and innovation effectivelyFocused: They are obsessive about customer needs and zealous about shaping markets to deliver better valueFeisty: They reward smart risk-taking and foster courageous leadership to stay dynamic and play boldFor successful companies in this new era, culture is about going on offense, not playing defense. Its purposely designed, leveraged, and honed to deliver value and drive growth. In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create the cultural strategy you need to thrive in the new era.
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