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Next-best-action marketing A Complete Guide

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Next-best-action marketing A Complete Guide
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Format:
Bog, hæftet
Udgivelsesdato:
01-03-2018
Sprog:
Engelsk
Sidetal:
128
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  1. Beskrivelse

    What are the Essentials of Internal Next-best-action marketing Management? Is Next-best-action marketing dependent on the successful delivery of a current project? How do we ensure that implementations of Next-best-action marketing products are done in a way that ensures safety? Is Next-best-action marketing linked to key business goals and objectives? What is the purpose of Next-best-action marketing in relation to the mission?

    Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department.

    Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Next-best-action marketing investments work better.

    This Next-best-action marketing All-Inclusive Self-Assessment enables You to be that person.

    All the tools you need to an in-depth Next-best-action marketing Self-Assessment. Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Next-best-action marketing improvements can be made.

    In using the questions you will be better able to:

    - diagnose Next-best-action marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

    - implement evidence-based best practice strategies aligned with overall goals

    - integrate recent advances in Next-best-action marketing and process design strategies into practice according to best practice guidelines

    Using a Self-Assessment tool known as the Next-best-action marketing Scorecard, you will develop a clear picture of which Next-best-action marketing areas need attention.

    Your purchase includes access details to the Next-best-action marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

  2. Yderligere info
    ISBN13:
    9780655161998
    Vægt:
    181 g
    Dybde:
    7 mm
    Bredde:
    152 mm
    Højde:
    229 mm
    Forlag:
    5STARCooks
    Format:
    Hæftet
  3. Anmeldelser

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