Marketing Your Library's Electronic Resources

- A How-to-do-it Manual

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Marketing Your Library's Electronic Resources
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  • Forventet levering 22-04-2021
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Format:
Bog, paperback
Udgivelsesdato:
17-10-2017
Sprog:
Engelsk
Sidetal:
192
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Marketing Your Library's Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library's e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design. Newly expanded and updated, this manual demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library resources. It shows readers how to construct marketing plans, from identifying purpose, its component parts, implementation, assessment, through to a guide to how and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from a variety of public and academic librariesguides to determining, writing, implementing, assessing, and updating library marketing plansadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and morea step-by-step organization guide, with a variety of model feedback and assessment formsan examination of the e-resource life cyclecase studies that demonstrate best practice and outcomes. This book's flexible, step-by-step layout makes it an ideal resource for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It's also a useful guide for LIS students internationally who need to understand the practice of library marketing.

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Bog, paperback

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Udgivelsesdato:
17-10-2017
ISBN13:
9781783302673
Vægt:
279 g
Dybde:
13 mm
Bredde:
216 mm
Højde:
280 mm
Format:
Paperback
Udgave:
2nd edition
Forfattere
Bibliotekernes beskrivelse This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.

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