Marketing with Facebook and Social Media

Used in classes and certificate programs at California Community Colleges, this workbook helps the beginner to intermediate business or marketer learn how-to use all of the popular social media sites to promote their business or organization. This book is organized to help anyone who is starting social media marketing, or anyone who needs help advancing their social media marketing efforts. All social media marketing involves similar activities regardless of the social media involved.The emphasis in this book is on using Facebook, the most widely used of all the social media websites and an excellent place to learn how to use any social media site. Inside you'll find a detailed explanation of using Facebook and the marketing options available. There are others and depending on your business, organization, industry, or market, some of the other sites and options may be more effective for your specific goals, and we