Marketing Strategy: Based on First Principles and Data Analytics

- Palmatier, R: MARKETING STRATEGY 2017/E

  • Denne udgave
  • Bog, paperback
  • Engelsk

Beskrivelse

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal384
  • Udgivelsesdato31-01-2017
  • ISBN139781137526236
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
  • Vægt769 g
  • Dybde2 cm
  • coffee cup img
    10 cm
    book img
    17,7 cm
    23,4 cm

    Findes i disse kategorier...

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO082