Marketing for Professionals

Are you tired of squandering your effort in a meaningless job that offers you little satisfaction in life? Do you need more insight on how to start-up a new business by utilizing proven methods for business deployment? Dr. Daryl D. Green has spent time in the business trenches and have shared his research to assist emerging businesses and entrepreneurs grow healthy businesses even in a financial downturn. The new book, Marketing for Professionals: The Handbook for Emerging Entrepreneurs in the 21st Century, provides a roadmap for steering clear of marketing landmines by focusing on market opportunities in a systematic fashion. This book doesn't waste readers' time with literary fluff but provides meaningful content to apply. Topics include marketing strategy, competition, new product deployment, marketing mix (product, price, place, and promotion), niche markets/segmentation, and marketing analyses to make a few key topics. Many marketing textbooks deal with marketing for the traditional company and organization. However, few books narrow in on the needs of today's young entrepreneurs at heart. The purpose of this book is to provide hope in the midst of this uncertainty. Through this book, you will (a) examine obstacles ahead for emerging businesses, (b) learn relevant marketing concepts to grow your business, and (c) examine how to determine favorable market opportunities while staying ahead of your competitors. Dr. Green has helped thousands with his lectures, seminars, and columns. He has been noted and quoted in such media organizations as USA Today, Associated Press, The Bev Smith Show, BET, The Hallerin Hill Show, and Ebony Magazine.