Managing Sport Events

Running a successful sporting event requires the knowledge and skills to plan, organise, promote, lead and communicate effectively. Managing Sport Events, 2nd Edition prepares readers to manage events with ease. It guides them through the entire process, from event conception to post-event evaluation. Merging research findings with best practices, this new second edition presents the key principles of event management. With updated references throughout, Managing Sport Events, 2nd Edition emphasises practical application by offering plenty of contemporary examples and learning opportunities for students. This essential guide leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas such as staffing, budgets, marketing, promotion and sponsorship. It then moves on to the key operational areas which include services, logistics and on-site management. Finally it concludes with details of post-event duties and considerations. Managing Sport Events, 2nd Edition integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in sport at all levels.