Managing Corporate Design

- Best Practices for In-House Graphic Design Departments

af


Managing Corporate Design
Du sparer Spar kr. 40,00 med Shopping-fordele
  • Leveringstid Mangler, normalt 2-7 uger
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, hardback
Udgivelsesdato:
01-03-2015
Sprog:
Engelsk
Sidetal:
224
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework

Assessing the value you offer

Recognizing the business role of design

Communicating in a corporate language

Gaining and forming business relationships

Developing design briefs and approval presentations

Managing and hiring staff

Incorporating creativity

Overcoming obstacles and moving forward These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Andre udgaver:

Bog, paperback

Vis mereVis mindre

Udgivelsesdato:
01-03-2015
ISBN13:
9781621534594
Vægt:
453 g
Dybde:
22 mm
Bredde:
154 mm
Højde:
231 mm
Forlag:
Allworth Press
Målgruppe:
From age 18
Format:
Hardback
Udgave:
0
Forfattere

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO080