Make Ours Marvel

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Make Ours Marvel
  • Forlagets pris kr. 849,95
  • Leveringstid 5-9 hverdage
  • Forventet levering 08-06-2018
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    1. Beskrivelse

      Tracing the rise of the Marvel Comics brand from the creation of the Fantastic Four to the development of the Marvel Cinematic Universe, this volume of original essays considers how a comic book publisher became a transmedia empire.

      Udgivelsesdato:
      20-06-2017
      Leveringstid:
      5-9 hverdage
      Bedømmelse:
      (0)
    2. Yderligere info
      Udgivelsesdato:
      20-06-2017
      Sprog:
      Engelsk
      ISBN13:
      9781477312490
      Sidetal:
      364
      Vægt:
      653
      Højde:
      24
      Bredde:
      152
      Længde:
      229
      Mærkat:
      Bog, hardback
      Format:
      Hardback
      • Bibliotekernes beskrivelse

        The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

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