Make Energy Cool

From morning to night, we rely on energy to heat our homes, run our appliances and power our favourite devices. We all need and want electric energy (especially when our mobile phone battery is nearly dead). So, why do we fear and loathe the process of creating and distributing it? When we're not simplybored to tears by the actual engineering technology, we learn from media coverage that energy is too dangerous, dirty and dishonest. No wonder we're disconnected from this essential resource. In Make Energy Cool, author Sagi Aloni proposes a new future for energy production - a future where we can get excited about the possibilities (just as we do with cars, computers, mobile devices and other cool innovations), rather than feeling scared or disinterested by the current reality. Aloni begins by showing how we reached this energy crossroads, before providing a colorful and exciting blueprint for change. Aloni outlines how free markets, information technology, and human ingenuity could create a bright, new energy landscape where we all have a say in what happens next. Whether you work in energy or you simply have a nagging awareness of the environmental and social costs of our current energy model, this engaging and accessible book is for you. It's for all of us. Make Energy Cool is a rallying call for people of all ages, backgrounds and nationalities to get inspired and to create our own energy future. Ultimately, it's about making energy generation relevant to the current generation. The time for change is now. It's possible, it's achievable, and it won't require a return to the dark ages. It's time to get creative. It's time to Make Energy Cool.