Studiebog
    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    - The Obesity Challenge

    Af
    Bog E-bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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    Detaljer
    • SprogEngelsk
    • Sidetal406
    • Udgivelsesdato15-02-2011
    • ISBN139780765627179
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt816 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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    Sleep apnea Public health campaigns Consumer Socialization Energy balance Obesity prevention Agnostic Restrained eating Disease Detection Behaviors Dissociative Reference Groups Breast Cancer Detection Behaviors Food Cues Gain Frame Messages Food Temptations High Self-monitors Effective Health Communication Junk Food Consumption Lay Theories PMT Model Provide Calorie Information Relative Persuasiveness Healthful Products Tobacco Control Campaigns Negatively Related Nutrition Guideline Objective Self-awareness Theory Regulatory Fit Perceived Argument Strength Tv Viewing Time

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