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Leap

- How to Thrive in a World Where Everything Can Be Copied

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Leap
  • kr. 269,95
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  • Forventet levering 23-10-2018
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    1. Beskrivelse

      Outlasting competition is difficult. Doing so for decades is nearly impossible. Yet some pioneering companies have endured and even prospered for generations. How did they do it? And what can we learn from them?

      Andre udgaver:

      E-bog, ePub

    2. Yderligere info
      Udgivelsesdato:
      12-06-2018
      Sprog:
      Engelsk
      ISBN13:
      9781610398817
      Sidetal:
      272
      Vægt:
      490 g
      Dybde:
      26 mm
      Bredde:
      172 mm
      Højde:
      244 mm
      Forlag:
      Publicaffairs
      Mærkat:
      Bog, hardback
      Format:
      Hardback
      • Bibliotekernes beskrivelse

        In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

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