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Bog, paperback Lean, Ethical Business Communication af Linda MacDonald

Lean, Ethical Business Communication

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Using a series of immersive case studies, Lean, Ethical Business Communication is a guide to effective business communication that reflects real-world practice, fosters critical thinking, and applies rhetorical strategy. 9 photos, 76 figures, 26 tables

Using a series of immersive case studies, Lean, Ethical Business Communication is a guide to effective business communication that reflects real-world... Læs mere

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Sprog:
Engelsk
ISBN-13:
9780199011216
Sideantal:
256
Udgivet:
01-01-2017
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Forlagets beskrivelse
Using a series of immersive case studies, Lean, Ethical Business Communication is a guide to effective business communication that reflects real-world practice, fosters critical thinking, and applies rhetorical strategy. 9 photos, 76 figures, 26 tables
Bibliotekernes beskrivelse
Lean, Ethical Business Communication shows how a focus on five key elements - strategy, content, outcome, presentation, and ethics - generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company APPFORMS, the authors help students apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, from employment communication to reports, presentations, social media, and more. The text is packed with models of business communication, but also examines rhetorical strategy throughout, which extends students' skills in assessing the audience and selecting the best mode of delivery for any communication situation. Each chapter is supported by a wealth of end-of-chapter pedagogy, including summaries, discussion and critical thinking questions, and writing advice, making Lean, Ethical Business Communication the ideal resource to help students become successful, confident communicators.

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