Laws of UX

- Using Psychology to Design Better Products & Services

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Laws of UX
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Format:
Bog, paperback
Udgivelsesdato:
01-05-2020
Sprog:
Engelsk
Sidetal:
150

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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfacesYou'll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA framework for applying these principles

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Udgivelsesdato:
01-05-2020
ISBN13:
9781492055310
Bredde:
152 mm
Højde:
229 mm
Format:
Paperback
Forfatter
Bibliotekernes beskrivelse An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered.

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