Streaming af e- og lydbøger Stream e- og lydbøger Prøv gratis

Law & Advertising

af

Du sparer 8% fra forlagets pris
Law & Advertising
  • Leveringstid 2-4 uger
  • Forventet levering 25-07-2018
Køb til medlemspris og få altid fri fragt.
Prøv 14 dage gratis (herefter 79,-/md.).

Læs mere om Saxo Premium her.
  • Op til 70% rabat
  • Fri fragt
  • Stream 30.000 e- og lydbøger
  • Bog, hardback (kr. 739,95) (kr. 799,95)
    1. Beskrivelse

      In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

      Andre udgaver:

      E-bog, ePub

    2. Yderligere info
      Udgivelsesdato:
      31-12-2016
      Sprog:
      Engelsk
      ISBN13:
      9781442244887
      Sidetal:
      380
      Vægt:
      912 g
      Højde:
      27 mm
      Bredde:
      184 mm
      Længde:
      262 mm
      Mærkat:
      Bog, hardback
      Format:
      Hardback
      Udgave:
      Fourth Edition
      • Bibliotekernes beskrivelse

        In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions and how it affects the business of advertising.Students of strategic communication as well as advertising professionals-from agency account executives and copywriters to art directors and freelance designers-will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

    3. Anmeldelser

      Kundernes boganmeldelser af Law & Advertising

    Fandt du ikke hvad du søgte?

    Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.