Is Military Advertising Effective?

    Is Military Advertising Effective?

    - An Estimate Methology and Applications to Recuiting in the 1980s and 90s

    Af
    Bog
    • Format
    • Bog, paperback
    • Engelsk
    • 96 sider

    Beskrivelse

    The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

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    Detaljer
    • SprogEngelsk
    • Sidetal96
    • Udgivelsesdato19-01-2004
    • ISBN139780833033413
    • Forlag Rand Corporation
    • FormatPaperback
    • Udgave0
    Størrelse og vægt
  • Vægt167 g
  • Dybde0,6 cm
    • coffee cup img
    10 cm
    book img
    15,5 cm
    22,6 cm

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    Military engineering Military history Military institutions, memorials Other warfare & defence issues Personnel & human resources management Political campaigning & advertising Politics & government War & combat fiction

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