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Bog, paperback Involving Customers in New Service Development af Bo Edvardsson

Involving Customers in New Service Development (Series on Technology Management, nr. 11)

(Bog, paperback)

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black & white illustrations

black & white illustrations

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781911299714
Sideantal:
332
Udgivet:
13-10-2006
Nr. i serien:
11
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(Bog, hardback), Engelsk
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Forlagets beskrivelse
black & white illustrations
Bibliotekernes beskrivelse
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

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