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Involving Customers in New Service Development

indgår i serie Series on Technology Management


Involving Customers in New Service Development
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Bog, paperback (kr. 479,95) (kr. 547,27)
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Format:
Bog, paperback
Udgivelsesdato:
13-10-2006
Sprog:
Engelsk
Sidetal:
332
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  1. Beskrivelse

    This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

  2. Yderligere info
    ISBN13:
    9781911299714
    Vægt:
    444 g
    Dybde:
    17 mm
    Bredde:
    152 mm
    Højde:
    228 mm
    Nummer i serien:
    11
    Format:
    Paperback
    Udgave:
    0
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