- Bliv medlem
-
Log ind
Du er ikke logget ind
Log ind Opret dig - Kurv
Du er ikke logget ind
Beskrivelse
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how managers can determine the best path of change for their company by assessing its existing knowledge base.
