Wondering why you're not making sales?Do you know where all your leads are coming from?Which sites are actually sending you sending? These are essential and important metrics you need to know, or else you're steering blindly. They say that 'that which is measured, grows'. That is ... to say that the simple act of measuring some metric or other can be enough to help that metric improve. This is true for weight loss, where simply weighing yourself regularly can help the pounds fall off and of course it is true of digital marketing. If you are not measuring the progress of your website or the growth, then there is no way for you to apply the scientific method to ensure that it continues on an upward trajectory. Without measuring, you have no way of knowing what's working and what isn't and you are essentially flying blind!Measuring the success of a website is something that requires a certain science in itself.
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