Lige nu: Fri fragt til Pakkeboksen Fri fragt til Pakkeboksen

International Business Strategy

af


International Business Strategy
Du sparer 34% Du sparer 34%
  • kr. 1.219,95
  • Leveringstid 2-4 uger
  • Forventet levering 17-12-2018
  • 34%
Format:
Bog, hardback
Udgivelsesdato:
07-03-2013
Sprog:
Engelsk
Sidetal:
616
Læsernes anmeldelser
(0 anmeldelser)
  1. Beskrivelse

    This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets. 61 Line drawings, unspecified

    Andre udgaver:

    Bog, paperback
    E-bog, PDF
    E-bog, ePub

  2. Yderligere info
    ISBN13:
    9781107027893
    Vægt:
    1170 g
    Dybde:
    33 mm
    Bredde:
    170 mm
    Højde:
    244 mm
    Format:
    Hardback
    Udgave:
    2nd Revised edition
    • Bibliotekernes beskrivelse

      Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

  3. Anmeldelser

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.