influence

- The Psychology of Persuasion

af

indgår i serie Collins Business Essentials


influence
Du sparer Spar kr. 40,00 med Saxo Premium
Format:
Bog, paperback
Udgivelsesdato:
01-02-2007
Sprog:
Engelsk
Sidetal:
336

influence

- The Psychology of Persuasion

af

indgår i serie Collins Business Essentials

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  1. Beskrivelse

    "Influence - The Psychology of Persuasion" er den klassiske bog om overtalelse, der forklarer den psykologiske baggrund for hvorfor mennesker siger 'ja' og hvordan man kan anvende denne forståelse i praksis.

    Bogen lærer dig seks universelle principper, hvordan du kan bruge dem til at blive en dygtig overtaler og hvordan du kan forsvare dig selv imod andres overtalelsesevner. "Influence - The Psychology of Persuasion" kan bruges af mennesker i alle stadier af livet, der kan bruge de seks principper til at bevæge sig fremad mod personlig forandring og handle som sin egen lykkes smed.

    Andre udgaver:

    Bog, paperback

  2. Yderligere info
    ISBN13:
    9780061241895
    Vægt:
    249 g
    Dybde:
    21 mm
    Bredde:
    135 mm
    Højde:
    203 mm
    Format:
    Paperback
    Udgave:
    Revised ed.
    • Forfattere

    • Forlagets beskrivelse

      Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    • Bibliotekernes beskrivelse

      Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  3. Anmeldelser

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