Industrial Marketing

af

Studiebog
Industrial Marketing
Du sparer Spar kr. 10,00 med Shopping-fordele
  • Leveringstid Kan forudbestilles
  • Vær opmærksom på leveringstiden
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, paperback
Udgivelsesdato:
14-01-2023
Sprog:
Engelsk
Udgave:
0.

Send som gave

Skal vi pakke ind og sende som gave til en, du holder af? Vælg gaveindpakning i kurven. Læs mere
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.The textbook includes:The marketing philosophy on industrial marketsThe characteristics of industrial marketsThe marketing mix and the product life cycleThe issues surrounding distribution and operations including value creation, business relationships and networksCase studies and mini case studies (vignettes)This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa.George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.Christina OEberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

Andre udgaver:

Bog, hardback

Vis mereVis mindre

Udgivelsesdato:
14-01-2023
ISBN13:
9781529778533
Vægt:
720 g
Bredde:
186 mm
Højde:
232 mm
Format:
Paperback
Forfatter

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO080