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Chapter 1: Introducing the second volume and the need for a special concern for social responsibility as well as for person-centredness. Reference to indicators of this from volume 1. Suggesting a work ethic for the hospitality and tourism sector based on the uniqueness of the industry.
Part 1: Know Your Customer
Chapter 2: Finding our Roots: The Historical Practice of Hospitality. Rules regarding welcoming strangers in some indigenous cultures.
Chapter 3: Why Serve? The theory/philosophy of service. The concept of gift. Giving more than receiving - how it ennobles the human person. Caring in hospitality and tourism
Chapter 4: Internal Customers: Relating with colleagues (360 degrees - bosses, peers, and subordinates); respecting dignity; handling power; soft skills; the humanistic workplace as a venue for human flourishing; the importance of the internal customer for the external customer
Chapter 5: The External Customer: Who are they? What are their needs? What is the role of hospitality in enabling them to flourish: within homes and in the industry; the role of hospitality in the society?
Chapter 6: Working with the Customer in Mind. Producing good goods and services that truly serve. Humanistic design thinking - A human-centered approach to designing products and services in hospitality and tourism.
Part 2: The Social Impact
Chapter 7: Cultural aspects of hospitality and anthropology of celebrations and feasts
Chapter 8: Hospitality in extraordinary circumstances - epidemics, pandemics, and natural disasters; Staying human and humane under pressure, including economic constraints.
Chapter 9: Human Sexuality and Hospitality and Tourism. Gender stereotypes. Vulnerable people. Psychological and physical safety. Protective structures.
Chapter 10: Harnessing Technology for Hospitality and Tourism - developments in technology (e.g., artificial intelligence) and their potential to enhance the quality of human life as well as occasion harm to human flourishing in harmony especially in what relates to the design ethics of the technology and to lost employment opportunities. AI and privacy and security concerns.
Chapter 11: Sustainability Dimensions of Hospitality and Tourism: Responsibility to society and to the environment Avoiding harm: Care for our common home
Chapter 12: Interactive session tools: Caselets for stimulating discussions
Chapter 13: Final Considerations on Good Practices in the Sector. The importance of fostering care for persons and promoting corporate social responsibility, e.g., hotels that incentivise guests to conserve water. More recommendations of ways to do better, based on an analysis of the preceding chapters in this volume.
Appendix: Possible Study Questions
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