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Did you know that 95% hang art to fit instead of engaging the audience, and we copy this way from each other. This book is about engaging the audience, how to connect art with the viewer through aesthetics and understanding the functions in art. The book's knowledge makes art exponentially more interesting and enriches any art conversation. The full-color book with 70 illustrations, comes with the free eBook for your reference. In this book, I guide you to: -Engage more audiences with your art displays -Become a well-skilled curator by understanding the underlying functions and values of art -Place art with confidence by using the established aesthetic guidelines shown in this book -Attract art audiences with interesting, jargon-free conversations -Understand the core values of The New Creative Community and Self-Aware Artists