How Much Must We Sell?

A very useful book to keep in your top draw. Managers are perpetually making decisions about extra running expenses, material price increases, asset acquisitions, pricing and the like. At the same time they need to manage the business to ensure that shareholders' profit expectations are satisfied. At the end of the day, sales must pay for all additional costs and borrowings. There is no other option. This book is designed to help sales managers and financial managers solve these problems together. "How much must we sell" is the result of the positive response I have enjoyed from thousands of delegates on my courses that have seen this approach as a revelation - a new way of seeing their business. It is both logical and easy to rationalise. "How much must we sell" turns the traditional income statement upside down as we work up from known profit requirements to compute the means of achieving them - sales. This book guides the reader through the basic building blocks using standard excel spreadsheets he or she can easily build for their own use. It provides logical answers to that all important question - "if we do this, how much must we sell to pay for it?