How Brands Grow

- What Marketers Don't Know

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Studiebog
How Brands Grow
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Format:
Bog, hardback
Udgivelsesdato:
01-03-2010
Sprog:
Engelsk
  • Beskrivelse
  • Yderligere info
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"How Brands Grow" giver læseren evidensbaserede svar på spørgsmål som marketingsansatte stiller dagligt. For eksempel behandler problematikker og emner såsom, hvordan brands og mærker kan vokse, hvordan markedsføring virkelig fungerer, samt hvordan loyalitetsprogrammer reelt påvirker kundernes loyalitet.

"How Brands Grow" præsenterer flere årtiers forskning, skrevet i en speciel stil rettet mod marketingsprofessionelle. Bogen præsenterer marketingsteori og -forskning i kontekst og udforsker deres betydning og udfoldelse

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Bog, ukendt format

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Udgivelsesdato:
01-03-2010
ISBN13:
9780195573565
Vægt:
600 g
Dybde:
20 mm
Bredde:
160 mm
Højde:
240 mm
Format:
Hardback
Forfattere
Forlagets beskrivelse The use of human tissue for medical research and scientific progress raises many ethical and legal challenges. The procurement, storage and transfer of human tissue for research purposes have posed significant questions over recent years, and a number of high profile scandals in the UK prompted the publication of the Madden Report on Post Mortem Practice and Procedures in Irish hospitals in 2006. Additionally, tissue-related research tends to be most promising ifsamples and information are shared across national borders, but the heterogeneity of current rules and guidelines within the member states of the European Union calls all the more for clarification. This multi-authored interdisciplinary text, edited by four experienced researchers, explores many of the issues concerning biobank-related research and aims to provide answers to the most urgent questions by means of ethical, philosophical, and legal investigation. It provides a fascinating insight into a wide range of interlinking research perspectives and serves as a comprehensive reference to the state of play ethically and legally in Europe. It will be of value to medics and socialscientists, human tissue researchers, and policy makers who have an interest in ethical and legal issues of human tissue research.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Bibliotekernes beskrivelse The use of human tissue for medical research and scientific progress raises many ethical and legal challenges. This multi-authored interdisciplinary text provides a fascinating insight into interlinking research perspectives and serves as a comprehensive reference to the state of play ethically and legally in Europe.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotiPRIZES:Commended for Axiom Business Book Awards (Advertising/Marketing) 2012

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