Hooked
5.0

Hooked

- How to Build Habit-Forming Products

  • Denne udgave
  • Bog, hardback
  • Engelsk
  • 256 sider

Beskrivelse

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal256
  • Udgivelsesdato04-11-2014
  • ISBN139781591847786
  • Forlag Portfolio
  • FormatHardback
  • Udgave0
Størrelse og vægt
  • Vægt362 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    14,2 cm
    21 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO082