Fri streaming af mere end 40.000 e- og lydbøger med Saxo Premium Stream e- og lydbøger Prøv gratis

Hooked

- How to Build Habit-Forming Products

af

Du sparer 20%
Hooked
  • Leveringstid 5-6 hverdage
  • Forventet levering 26-10-2018
Køb til medlemspris og få altid fri fragt.
Prøv 14 dage gratis (herefter 79,-/md.).

Læs mere om Saxo Premium her.
  • Op til 70% rabat
  • Fri fragt
  • Stream 30.000 e- og lydbøger
  1. Beskrivelse

    How do successful companies create products people can’t put down?

    Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

    Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

    Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

    Eyal provides readers with:

    • Practical insights to create user habits that stick.

    • Actionable steps for building products people love.

    • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    Andre udgaver:

    Bog, hardback
    E-bog, ePub
    Bog, paperback
    Lydbog, CD

  2. Yderligere info
    Udgivelsesdato:
    04-11-2014
    Sprog:
    Engelsk
    ISBN13:
    9781591847786
    Sidetal:
    242
    Vægt:
    363 g
    Dybde:
    25 mm
    Bredde:
    146 mm
    Højde:
    216 mm
    Forlag:
    Portfolio
    Mærkat:
    Bog, hardback
    Målgruppe:
    For adult education
    Format:
    Hardback
    • Bibliotekernes beskrivelse

      Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.

  3. Anmeldelser

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Se andre bøger, der handler om