Handbook of Market Research

- Handbook of Market Research/2 Bde.

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Handbook of Market Research
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Format:
Bog, hardback
Udgivelsesdato:
09-04-2021
Sprog:
Engelsk
Sidetal:
1000
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

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Udgivelsesdato:
09-04-2021
ISBN13:
9783319574110
Bredde:
155 mm
Højde:
235 mm
Format:
Hardback
Udgave:
1st ed. 2021
Forfattere
Bibliotekernes beskrivelse In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. 2 Hardbacks 150 Illustrations, color; 80 Illustrations, black and white; X, 1000 p. 230 illus., 150 illus. in color. In 2 volumes, not available separately.

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