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Guide to Fashion Entrepreneurship

- The Plan, the Product, the Process

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Guide to Fashion Entrepreneurship
Bog, paperback (kr. 344,95) (kr. 344,95)
  • Leveringstid 5-6 hverdage
  • Forventet levering 02-05-2019
Format:
Bog, paperback
Udgivelsesdato:
19-06-2014
Sprog:
Engelsk
Sidetal:
242
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  1. Beskrivelse

    Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

    Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

  2. Yderligere info
    ISBN13:
    9781609014933
    Vægt:
    953 g
    Dybde:
    19 mm
    Bredde:
    216 mm
    Højde:
    273 mm
    Forlag:
    Fairchild Books
    Målgruppe:
    For university college
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      Shares a step-by-step entrepreneurial action plan that explains how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised.

  3. Anmeldelser

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