- How Ideals Power Growth and Profit at the World's Greatest Companies
Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
- 3-6 hverdage
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- kr. 289,95
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