Grow by Focusing on What Matters

- Urbany, J: GROW BY FOCUSING ON WHAT MATTE

  • Denne udgave
  • Bog, paperback
  • Engelsk

Beskrivelse

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for fi rms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: 1. defi ne, build, and defend the unique value you create for customers; 2. correct, eliminate, or reveal value that is failing customers, which they're not aware of; 3. potentially neutralize the unique value created for customers by competitors; 4. explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

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Detaljer
  • SprogEngelsk
  • Sidetal234
  • Udgivelsesdato29-01-2011
  • ISBN139781606490921
  • Forlag Business Expert Press
  • FormatPaperback
Størrelse og vægt
  • Vægt1 g
  • Dybde0,5 cm
  • coffee cup img
    10 cm
    book img
    5,9 cm
    9 cm

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