Groundwork

GROUNDWORK is an actionable quick-read that delivers deep value on the subject of brand strategy. There is an inherent shift happening among consumers away from traditional products and services and moving into experiences. We are entering a world where the lines are blurring between reality and digital. How brands choose to develop deep relationships with their customers will determine their success long term. But how do you develop intimate, close relationships with customers? In order to answer that question, we must first look at the foundational elements of a brand to understand its core belief system. The book lays out a simple foundational framework called Groundwork all brands can adopt to develop an unshakable foundation from which to grow.