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Globalization and the Chinese Retailing Revolution

- Competing in the World's Largest Emerging Market

af

indgår i serie Chandos Asian Studies Series


Globalization and the Chinese Retailing Revolution
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Format:
Bog, hardback
Udgivelsesdato:
01-02-2007
Sprog:
Engelsk
Sidetal:
300
Læsernes anmeldelser
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  1. Beskrivelse

    Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

  2. Yderligere info
    ISBN13:
    9781843342793
    Vægt:
    610 g
    Dybde:
    20 mm
    Bredde:
    156 mm
    Højde:
    234 mm
    Nummer i serien:
    5
    Format:
    Hardback
    • Bibliotekernes beskrivelse

      This detailed reference examines the following issues: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry; to succeed in the Chinese retail market.

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