Bog, hardback Global Marketing Management System af Basil J Janavaras

Global Marketing Management System

(Bog, hardback)

Kunder (0 anmeldelser)

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the ... Læs mere

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theor... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9789813201071
Sideantal:
350
Udgivet:
27-04-2017
Udgave:
2nd Revised edition
Vis mere

Sæt bog på liste

  • Bogliste

 
kr. 989,95
Leveringstid
5-9 hverdage
Leveres senest
04-08-2017
-27%

kr. 722,08
Fragt
Gratis

kr. 649,95
Fri fragt

Du tilmelder dig Saxo Plusmedlemskab til 69 kr. hver måned. Se hvordan du sparer tre måneders Plusmedlemskab her

Til dig, der elsker bøger

Læs mere om Plusmedlemskab
Op til 70% rabat Fri fragt
Udvidet returret Ingen binding


Bibliotekernes beskrivelse
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Kundernes boganmeldelser af Global Marketing Management System

Anmeld bogen og vær med i konkurrencen om gavekort – læs mere her.

Der er ingen anmeldelser af Global Marketing Management System

for at skrive en anmeldelse.

Bogens kategori:

Din personlige bogassistent

Han følger dig rundt og finder nye anbefalinger, baseret på de bøger du kigger på.

Skjul bogassistenten

Få løbende anbefalinger fra din personlige bogassistent, mens du kigger rundt her på siden.