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Bog, paperback Get Out the Vote af Alan S Gerber

Get Out the Vote

- How to Increase Voter Turnout

(Bog, paperback)

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Introducing a scientific approach to the challenge of voter mobilization, this guide sheds light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. It is useful for consultants, candidates,... Læs mere

Introducing a scientific approach to the challenge of voter mobilization, this guide sheds light on the cost-effectiveness and efficiency of various c... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780815732679
Sideantal:
225
Udgivet:
23-01-2008
Udgave:
2nd Revised edition
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Forlagets beskrivelse
Introducing a scientific approach to the challenge of voter mobilization, this guide sheds light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. It is useful for consultants, candidates, and grassroots organizations. Illustrations
Bibliotekernes beskrivelse
The first edition of "Get Out the Vote!" broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events, such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.

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