Udvidet returret til 31. januar 2017

Fundamentals of Creative Advertising af Nik Mahon, Ken Burtenshaw, Caroline Barfoot

Fundamentals of Creative Advertising (Fundamentals)

(E-bog, PDF)

Beskrivelse: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore ... Læs mere

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and B... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9782940447183
Sideantal:
184
Udgivet:
19-09-2011
Vis mere

Sæt bog på liste

  • Bogliste
kr. 339,95

kr. 219,95

Du tilmelder dig Saxo Plusmedlemskab til 69 kr. hver måned. Se hvordan du sparer tre måneders Plusmedlemskab her

Til dig, der elsker bøger

Læs mere om Plusmedlemskab
Op til 70% rabat Fri fragt
Udvidet returret Ingen binding



OBS!
E-bogen kan ikke læses på Kindle eller i iBooks. Du kan læse e-bogen på computer, tablet, smartphone og diverse e-bogslæsere. Du skal bruge et specielt læseprogram til din enhed. Læs mere om programmer, sidetal og print af e-bøger her.



Forlagets beskrivelse
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Kundernes boganmeldelser af Fundamentals of Creative Advertising (Fundamentals)


Der er ingen anmeldelser af Fundamentals of Creative Advertising (Fundamentals)

for at skrive en anmeldelse.

Se andre bøger, der handler om: