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Bog, paperback Focus Groups as Qualitative Research af David L Morgan

Focus Groups as Qualitative Research (QUALITATIVE RESEARCH METHODS, nr. 16)

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Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.

Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussi... Læs mere

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Sprog:
Engelsk
ISBN-13:
9780761903437
Sideantal:
88
Udgivet:
23-10-1996
Udgave:
2nd ed.
Nr. i serien:
v. 16
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Forlagets beskrivelse
Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.
Bibliotekernes beskrivelse
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

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