Export Across the Pond

EXPORT ACROSS THE POND provides export best practices to help you prosper in your transatlantic export adventure (exporting to the USA from Europe or vice versa). Across export-active firms, almost half of new export ventures do not lead to long-term sales. This book sheds light on what successful companies are doing right and helps you remove the feeling of overwhelm and barriers created by lack of knowledge and random strategies so that you won’t unknowingly kill your export venture before you even get started. EXPORT ACROSS THE POND builds on author Charlotte Nytoft’s 35 years of hands-on experience in international business. The 7-step model COURAGE addresses the most common pitfalls and provides practical guidance to navigate around them and build a solid platform for long-term growth. Whether you just want to explore export opportunities out of curiosity, you already have had some sporadic overseas export, or you are already exporting but are finding it troublesome, this book is for you. After reading this book and implementing what you learn, you’ll be well on your way to the success you deserve.