Experiential Marketing

- Integrated Theory & Strategic Application

af


Studiebog
Experiential Marketing
Du sparer Spar kr. 40,00 med Shopping-fordele
  • Leveringstid Kan forudbestilles
  • Vær opmærksom på leveringstiden
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, hardback
Udgivelsesdato:
12-02-2022
Sprog:
Engelsk
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable.Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE).Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere.Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland.Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland.Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

Andre udgaver:

Bog, paperback

Vis mereVis mindre

Udgivelsesdato:
12-02-2022
ISBN13:
9781529742190
Bredde:
170 mm
Højde:
242 mm
Format:
Hardback
Forfattere

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO080