Bog, paperback LooseLeaf for Essentials of Marketing Research af J. Hair

LooseLeaf for Essentials of Marketing Research (Irwin Marketing)

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Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business problems and maximize opportunities. It also gives students a strong command of market re... Læs mere

Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780078112119
Sideantal:
448
Udgivet:
01-10-2016
Udgave:
4th edition
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Forlagets beskrivelse
Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business problems and maximize opportunities. It also gives students a strong command of market research principles.
Bibliotekernes beskrivelse
Essentials of Marketing Research delivers a concise up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb background literature reviews and new market research tools and techniques including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM). Essentials of Marketing Research gives students a strong command of market research principles while at the same time being concise enough for use alongside cases and other course projects.

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