Udvidet returret til 31. januar 2017

Du er her:
Bog, paperback Looseleaf for Essentials of Marketing Research af J. Hair

Looseleaf for Essentials of Marketing Research

(Bog, paperback)

Delivers a concise review of a broad variety of marketing research topics. This application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. It also includes coverage of structural modeling and Partial Least Squar... Læs mere

Delivers a concise review of a broad variety of marketing research topics. This application-oriented approach equips students with tools and skills ne... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780078112119
Sideantal:
448
Udgivet:
01-11-2016
Udgave:
4th Revised edition
Vis mere

Sæt bog på liste

  • Bogliste

 
kr. 1.109,95
Leveringstid
Kan desværre ikke skaffes
-31%


Forlagets beskrivelse
Delivers a concise review of a broad variety of marketing research topics. This application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. It also includes coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM).
Bibliotekernes beskrivelse
Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM). Essentials of Marketing Research gives students a strong command of market research principles, while at the same time being concise enough for use alongside cases and other course projects. Essentials of Marketing Research is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through personal computer or tablet.A subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content; Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement; and, the option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found on website.

Kundernes boganmeldelser af Looseleaf for Essentials of Marketing Research

Anmeld bogen og vær med i konkurrencen om gavekort – læs mere her.

Der er ingen anmeldelser af Looseleaf for Essentials of Marketing Research

for at skrive en anmeldelse.

Bogens kategori: