Our decision to conduct research on the use of employee engagement surveys in Denmark was driven by two factors. First, in our work, we noticed that although companies accumulate a significant amount of data from engagement surveys, they seldom utilize that data in analytics. In our search for an answer to why this is the case, we talked to a few leading experts. We came to an understanding that there are a number of myths surrounding engagement surveys and their results. Therefore, the purpose of this report is to take a snapshot of how companies measure engagement, what do they do with the collected data, and why they do not use that data in analytics.
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