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E-Commerce Website Optimization

E-Commerce Website Optimization

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  • Forventet levering 02-05-2018
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Bog, paperback (kr. 249,95)
  1. Beskrivelse

    Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.

    Udgivelsesdato:
    03-01-2017
    Leveringstid:
    2-4 hverdage
    Rating:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    03-01-2017
    Sprog:
    Engelsk
    ISBN13:
    9780749475383
    Sidetal:
    240
    Vægt:
    384
    Højde:
    13
    Bredde:
    157
    Længde:
    234
    Forlag:
    Kogan Page Ltd
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

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