Doomed to Internationalization and Modernization of Corporate Culture : The Russian Experience of German Firms

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Doomed to Internationalization and Modernization of Corporate Culture : The Russian Experience of German Firms
Format:
Bog, hæftet
Udgivelsesdato:
01-01-2012
Sprog:
Engelsk
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What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

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Udgivelsesdato:
01-01-2012
ISBN13:
9783834934970
Vægt:
340 g
Dybde:
15 mm
Bredde:
148 mm
Højde:
210 mm
Forlag:
Gabler Verlag
Format:
Hæftet

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Doomed to Internationalization and Modernization of Corporate Culture : The Russian Experience of German Firms

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  • Leveringstid 4-6 hverdage
  • Forventet levering 24-10-2019

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