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Differentiate or Die

- Survival in Our Era of Killer Competition

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Differentiate or Die
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  1. Beskrivelse

    In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival.In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives-from giants like Wal-Mart to tiny Trinity College-to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

    Andre udgaver:

    Bog, hardback
    Lydbog, download
    Bog, paperback
    Lydbog, CD

  2. Yderligere info
    Udgivelsesdato:
    01-04-2013
    Sprog:
    Engelsk
    ISBN13:
    9781441750679
    Vægt:
    159 g
    Dybde:
    19 mm
    Bredde:
    133 mm
    Mærkat:
    Lydbog, CD
    Målgruppe:
    For adult education
    Format:
    CD
    Udgave:
    Unabridged
  3. Anmeldelser

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