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Design and the Creation of Value af John Heskett

Design and the Creation of Value

(E-bog, ePub)

Beskrivelse: John Heskett was a pioneering British design historian, with a particular interest in design and economics.Design and the Creation of Value' publishes for the first ... Læs mere

John Heskett was a pioneering British design historian, with a particular interest in design and economics.Design and the Creation of Value' publishes... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781474274272
Sideantal:
248
Udgivet:
09-02-2017
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Forlagets beskrivelse
John Heskett was a pioneering British design historian, with a particular interest in design and economics.Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.

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